Merchandise
Assortments that are broad but not focused, differentiated, or aligned to the right customer.
Wholesale growth Revenue strategy
Turn merchandise into a more profitable growth engine.
I help apparel, accessories, and consumer brands find where revenue is getting stuck—and build a focused plan to improve assortment, wholesale execution, and profitable growth.
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Apparel · Accessories · Consumer Brands
Wholesale · Merchandising · Revenue Strategy
01 / The opportunity
The problem is rarely just the product.
Strong merchandise can still underperform when the assortment, account strategy, sales story, and execution are not working together. The result is commercial friction: missed opportunities, slower decisions, unclear priorities, and revenue left on the table.
My work makes that friction visible. Then we turn it into a practical growth plan your team can actually execute.
Wholesale
Account opportunities without a clear priority, compelling selling story, or disciplined follow-through.
Execution
Teams working hard across sales, product, and operations without one shared commercial roadmap.
02 / The offer
ANDRE Advisory
Wholesale Growth &
Revenue Accelerator
A focused four-week advisory engagement designed to identify the most valuable commercial opportunities and turn them into a clear 90-day action plan.
Book a Revenue Opportunity ConversationBuilt for brands that need clarity before adding more activity.
- Revenue reality assessmentWhere growth is working, stalling, or leaking.
- Commercial friction mapThe product, account, process, and execution gaps holding revenue back.
- Opportunity prioritizationThe accounts, channels, assortments, and moves most worth pursuing now.
- 90-day revenue roadmapA sequenced plan with owners, priorities, and practical next actions.
- Leadership working sessionsDirect strategic guidance to sharpen decisions and keep the work moving.
Not another deck that sits on a drive.
A clearer commercial direction your team can act on.03 / The method
The A.N.D.R.E. Framework
Move from commercial friction to profitable action.
A practical process for seeing the revenue reality, finding the highest-value moves, and building momentum around what works.
- AAssess the Revenue Reality
Establish what is selling, where growth is coming from, and where performance is falling short.
- NName the Commercial Friction
Make the product, account, process, and execution barriers visible.
- DDiagnose the Profit Pattern
Separate surface symptoms from the underlying causes limiting profitable growth.
- RRoadmap the Highest-Value Moves
Prioritize the opportunities with the strongest commercial logic and clearest path to action.
- EExecute, Measure & Expand
Put the plan into motion, measure the response, and scale what proves valuable.
04 / Why Eric
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Commercial judgment built inside the work.
I’m Eric Andre Perez—a commercial growth advisor with more than 13 years across apparel sales, merchandising, product development, ecommerce, and key-account growth.
I have managed major retail relationships, helped win and develop private-label business, led digital wholesale adoption, and served as the cross-functional link between sales, product, merchandising, operations, and the customer.
That range lets me see the full revenue picture—not only what a brand is selling, but how the product, story, account strategy, and execution come together to create profitable growth.
Start with the expensive problem
Where is revenue getting stuck?
Bring the commercial problem, the growth target, or the opportunity your team cannot quite unlock. We’ll determine whether the Revenue Accelerator is the right first move.